Chance Writeups

"It's only words..words are all that I have to take your heart away.." Or so goes the Boyzone song..the lyricist must have penned down the words thinking of a person in mind..but in today's digital world it is equally true for every professional organization, business and not for profits alike..to bank on text based branding. But my curiosity went a little further to understand what the media houses - the brand creators, opinion makers, champions of social causes, marketing facilitators and the change agents (their own words!!!) - do when it comes to telling their own story to the world. At the start, let me clarify that this piece is not about passing value judgments and marking the business houses red and blue..red for the socialists and blue for capitalists..or even marking them pro-government or pro-people (a synonym of anti-government at times.. )..the idea over here is to understand what these media houses tell about themselves and more precisely the words ...

#textanalytics #textmining #R #machinelearning When was the last time you updated your resume? One month back..two month's back..or when you had switched to your current job 5 years ago..reasons for not updating resumes are plenty..you rely more on connections, you would rather have a video profile or a portfolio of creations..but still the question remains..why you don't keep updating your resume regularly? Well, let us not get into the excuses part and understand what your resume tells your potential recruiter or a customer-to-be. Quantitatively your resume might be spanning across several pages or a single pager..it may be showing you how much of years you have spent in your domain..or your awards..or strong academics..or the prestigious colleges you have attended..when you send it across to an unknown person it goes out as a bunch of text strings and it is left to the other person as to what they should make of it.. One might argue that it is true for every written o...